Viamedia Geo-Graph · Concept for Devoted Health · 2027 tri-state launch

Follow the County

Budget

PreviewConnecticut counties are confirmed from Devoted's 2027 broker guide. New York and New Jersey counties are illustrative until checked in Medicare Plan Finder. Click any county to add or remove it.

of cells live across counties

This window

invested this window

kept out of counties where Devoted isn't sold

of service-area cells live

to brokers and caregivers

Where each dollar lands

DMA-wide buy

Geo-Graphservice-area cells only

County report this window

Message in market

Geo-Graph moves

Channel mix

Weekly flighting

Concept for discussion. Devoted Health is entering Connecticut, Michigan, New Hampshire, New Jersey and New York for 2027. Its 2027 broker guide lists Hartford (Hartford market) and Middlesex, New Haven and New London (Southern Connecticut market); those four are marked confirmed. All New York and New Jersey counties shown as in the service area are illustrative. Medicare open enrollment runs Oct 15 to Dec 7, 2026, and the Medicare Advantage open enrollment period runs Jan 1 to Mar 31, 2027.

County populations are rounded 2020 Census counts and 65+ shares are approximate. Budgets, window shares, channel mixes and cell performance are illustrative, and the pausing pattern is simulated until it is tied to response data. Targeting uses geography, age bands and contextual signals only, with no health-condition data. All creative would follow CMS Medicare marketing rules and Devoted's own compliance review.